Photoshop makes social engineering easy for Top Toy, Swedish franchise-holder for Toys R Us, allowing the company to make restitution for past thought crimes:
The country’s advertising watchdog reprimanded the company for gender discrimination three years ago following complaints over outdated gender roles in the 2008 Christmas catalogue, which featured boys dressed as superheroes and girls playing princess.
A comparison between this year’s Toys R Us catalogues in Sweden and Denmark, where Top Toy is also the franchisee, showed that a boy wielding a toy machine gun in the Danish edition had been replaced by a girl in Sweden.
Elsewhere, a girl was Photoshopped out of the “Hello Kitty” page, a girl holding a baby doll was replaced by a boy, and, in sister chain BR’s catalogue, a young girl’s pink T-shirt was turned light blue.
Top Toy, Sweden’s largest toy retailer by number of stores, said it had received “training and guidance” from the Swedish advertising watchdog, which is a self-regulatory agency.
Says Jan Nyberg, director of sales at Top Toy:
“With the new gender thinking, there is nothing that is right or wrong.”
That would seem to sum up liberal morality in a nutshell — except that boys playing with toy guns and girls dressed up like princesses are wrong.
The objective of our rulers’ relentless social engineering is a civilization in which no woman is more feminine than Rosie O’Donnell, and no man more masculine than Tom Hanks.
On a tip from Dean D.