Soda manufacturers are advised not to have rappers create their TV commercials. Here’s why:
In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat character known as Felicia is included in the lineup.
The goat makes threatening remarks to the woman such as “Ya better not snitch on a player” and “Keep ya mouth shut.” She eventually screams “I can’t do this, no no no!” and runs away.
The word “do” is in apparent reference to the soft drink’s “Dew It” slogan. …
Mountain Dew, known for its neon yellow color and higher caffeine content, is marketed toward younger men.
Eventually, our culture will decay to the point that people will agree with PepsiCo suits that such an ad helps promote their product.
On a tip from Muddypaw.