The formerly all-American company McDonald’s was once a paragon of capitalist success. Lately however profits have been in such steady decline that it will no longer report its monthly sales figures. VDare puts its finger on why.
In addition to many of the franchises having earned a reputation for violence by mobs of what the media euphemistically calls “teens,”
McDonald’s [has] aggressively courted a reputation as a “diverse” [i.e., nonwhite] company—most notably through its 365 Black campaign. 365 Black was an attempt by McDonald’s to show it was “deeply rooted in the community” by promoting black culture and offering awards, scholarships, and other benefits to African-Americans. …
McDonalds defined “diversity” as a way to keep the company profitable. It boasted that “73 percent of McDonald’s total workforce” is composed of women and “people of color,” as well as 43 percent of all franchise staff and 55 percent of suppliers [McDonald’s Makes Diversity About the Bottom Line, by Aman Singh, Forbes Magazine, September 8, 2010]. In 2012, McDonald’s, with much fanfare, became one of the few Fortune 500 companies with a black CEO, Don Thompson [who left this year]. McDonald’s even has a “Chief Diversity Officer,” one Patricia Sowell Harris, hawking a jargon-heavy book entitled None of Us Is As Good as All of Us: How McDonald’s Prospers by Embracing Inclusion and Diversity.
Unsurprisingly, none of this tomfoolery generated profits. On the contrary,
McDonald’s is confronting reports of declining customer service and even hostility directed towards customers from its non-white workforce [McDonald’s Tackles Repair of ‘Broken’ Service, by Julie Jargon, Wall Street Journal, April 10, 2013]. One of the more recent examples of vibrant cultural displays took place in Chicago: a McDonald’s employee attacked a customer and ruptured his eyeball after an argument at the register [Prosecutors: McDonald’s employee attacks customer, damaging man’s eye, by Geoff Ziezulewicz, Chicago Tribune, March 15, 2015]. …
McDonald’s is increasingly seen as a “black” restaurant…
Once a neighborhood becomes conspicuously “diverse,” whites run for their lives, property values collapse, and soon you have a rotting sinkhole that can swallow whole cities like Detroit and Baltimore. Apparently the same process applies to corporations.
But at least the folks running McDonald’s can pat themselves on their pointy heads for being politically correct.
Has anyone learned from the experience? Apparently not:
McDonald’s Corporation [yesterday] announced the appointments of Robert Gibbs as Executive Vice President, Global Chief Communications Officer and Silvia Lagnado as Executive Vice President, Global Chief Marketing Officer. Both will report to McDonald’s President and CEO Steve Easterbrook.
“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” said Easterbrook.
Yes, that Robert Gibbs — the hapless former spokesliar for the left-wing Obama Regime. Whatever they mean by building a more “progressive” burger company, it is likely to entail doubling down on the moonbattery while customers eat elsewhere in ever larger numbers.
On tips from Ken in Florida, J, and Mr. Mentalo.