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Jul 20 2020

Inclusiveness Becomes Thought Crime at Trader Joe’s

Every time woke bullies demand something be rebranded, renamed, repackaged, and/or canceled, they get their way. Aunt Jemima, Eskimo Pie, Land O’ Lakes, Washington Redskins, Chief Wahoo… the list goes on. It gets ever harder to find politically incorrect brands to demand be changed in obeisance to liberal power. Social justice warriors are so desperate for an offense, they have gone after Trader Joe’s for offering ethnic product lines:

The products in question are food items from various parts of the world that are re-branded under the Trader Joe’s umbrella. But rather than the typical Trader Joe’s name emblazoned on food items, oftentimes products are given offshoots of the name Joe. Instead, these items are dubbed “Trader Giotto’s” or “Trader Ming’s” or “Trader José” to refer to Italian, Chinese or Mexican products, respectively, among other ethnic-sounding names for products.

If SJWs were in a mood to praise, this would be called “inclusiveness.” But they prefer to bully, so they call it “problematic.”

The petition asking the grocery chain to rename the products has said the various labels belie “a narrative of exoticism that perpetuates harmful stereotypes.”

Universities have been cranking out more useless persons with Victim Studies degrees than most of us realized.

Trader Joe has been denounced in the past for calling its Mexican and Indian foods “authentic,” while not using this word to describe regular American food. This is a thought crime because,

To describe an entire nation’s food as either authentic or inauthentic is to reduce it to one singular conception of what that food can be while ignoring regional differences, class differences, and historical precedents.

For now, thought crimes like this carry no prison sentence. Yet those who have been caught committing them scramble to make amends as if threatened with the guillotine. From Trader Joe’s cringing statement of apoloy:

“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect— one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” said Kenya Friend-Daniel, national director of public relations for Trader Joe’s.

In the future, there will be no more ethnic variations on Trader Joe. SJWs must move on in search of new victims. Maybe one day they will encounter someone with enough character to push back.

On tips from Varla, Bluto, Stormfax, and DCGere.

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