Tractor Supply. John Deere. Harley-Davidson. Jack Daniels. Now Lowe’s Home Improvement:

Lowe’s had been under investigation by [Robby] Starbuck for participating in the Human Rights Campaign’s (HRC) Corporate Equality Index (CEI) scoring and DEI-based Employee Resource Groups (ERGs). Additionally, Starbuck and his team were looking into the company’s history of funding pride events and “gender transition” surgeries in their healthcare policies.

Starbuck warned the suits at Lowe’s that he was planning to expose their woke policies. In response, they agreed to the following changes:

• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.

• No more donations to pride events or other divisive events.

• Ending ERG groups in favor of one large unifying ERG group for all employees, no longer designed to focus on race or sexual orientation.

They also hint at more future changes.

Considering that corporate execs spinelessly grovel before the alphabet people, it is no surprise that when their customers push them, they move. The reason a relatively small number of LGBT deviants have been calling the shots is they are purposeful, organized, relentless, and loud. Normal people have to follow suit.

Hats off to Robby Starbuck, and also to former Bud Light VP Alissa Gordon Heinerscheid, who is best known for destroying the brand through her contempt for its customer base. Her spectacular failure made us aware that we can push back. You might say Starbuck’s successful crusade against corporate moonbattery is her legacy.

On tips from Mr. Freemarket and MrRightWingDave.