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Feb 22 2019

Millennials Opt for Plants Instead of Babies

Rather than have children, some millennials opt for plant babies, because even owning pets requires too much commitment, maturity, selflessness, and responsibility. Nick Cutsumpas, who calls himself a “plant daddy,” has been making money as a houseplant consultant in Manhattan.

His skills are in high demand. Many millennials, … who have a reputation for being commitment-averse, are opting to raise houseplants. Critics have gone as far as to say they’re forgoing traditional milestones like marriage and children to curate photogenic green spaces in their homes.

For some millennials, plants make more sense than cats, leave alone babies.

“We are the Tamagotchi generation,” says Eliza Blank, the 33-year-old founder of Manhattan-based plant store The Sill, referring to the egg-shaped digital pet toy popular in the late ’90s. “It’s something cute to take care of that’s kind of low-risk.”

More insight from Blank, whose name fits this story perfectly:

“People are buying plants now because it fills a void in their lives,” says Blank, who has raised $7.5 million in funding for The Sill since 2017 and is soon adding a storefront in Los Angeles to her two in New York. “We aren’t here just to transact with our customers. We’re here to teach them, to educate them, to create a relationship with them — to give them the tools they need to have a relationship with their plants to fill whatever that void might be.”

When liberals managed to marginalize the family and God, it created a vast frozen vacuum where America’s soul used to be. How fortunate that relationships with plants can fill it.

The idea for The Sill’s Plant Parenthood Club ($39/year) came from demand from Blank’s customers for advice on care. They even call their leafy dependents “plant babies.”

“It’s in lieu of actual babies,” she says. “It’s like, ‘Oh my god, I could never have an actual baby, but I can have a plant, and that could be my baby.’ ”

It isn’t the end of the world if Americans stop reproducing. As surely as new leaves replace fallen ones when spring comes around, other societies replace those that sicken and die.

But the end is approaching much faster than it needs to. The world will be a less livable place when we are gone.

On a tip from Sean C.



2 Responses to “Millennials Opt for Plants Instead of Babies”

  1. […] Moonbattery notes Millennials are opting for plants instead of babies […]


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