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Apr 06 2017

Nivea Commits Thought Crime: Forgets That White Must No Longer Be Associated With Purity

For many centuries, the color white has been associated with purity. But to explicitly refer to that association in the current political environment constitutes a thought crime, as Nivea found out the hard way:

The German skincare maker’s ad for a deodorant included a picture of a woman and the slogan “white is purity.”

It was posted on Nivea’s Middle East Facebook page with the caption: “Keep it clean, keep it bright. Don’t let anything ruin it.”

The post sparked a backlash, with social media users accusing Nivea of being racist and insensitive.

Nivea’s parent company reacted with the obsequious compliance we have come to expect.

Beiersdorf (BDRFF), the Hamburg-based company that owns Nivea, Eucerin and other skincare brands, said it decided to take the advert down due to what it called “concerns about ethnic discrimination.”

Get the thought police on the line. Another company must be denounced. Look what Bourn Creative says about the color white:

White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.

These ideological reprobates further note:

The expression “white as snow” is used in reference to the pure, clean, and innocent.

So that’s why the Brothers Grimm said Snow White had “skin white as snow.” Racists, both of them. Copies of their work must be collected and burned in the interests of racial equality.

Nivea’s thought crime.

On a tip from Sufferfortribe.

12 Responses to “Nivea Commits Thought Crime: Forgets That White Must No Longer Be Associated With Purity”

  1. Mr. Freemarket says:

    So long as it is the blood of martyrs and infidels.

  2. Mr. Freemarket says:

    If only the wife would buy into the “used engine oil=cleanliness” meme.

  3. Sufferfortribe says:

    How weird that it was posted on their Middle East Facebook page, huh?

  4. grayjohn says:

    Is it called a back lash because they pull it out of their butts?

  5. Jimmy Flounderello says:

    I used to like those Ivory Soap commercials featuring fair-haired, blue-eyed women. I suppose I’m a Nazi of the heart.

  6. Agrippa says:

    Good luck selling face cream that’s dark gray or near-black — a huge profit-maker, no doubt! Next time, Nivea, tell ’em to f off! Don’t like our product or how we sell it, FU!

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  8. […] blog of the day is Moonbattery, with a post on Nivea committing a […]

  9. IMPACT1 says:

    White = the sum of all the colors of light.
    Yes, white is a color.
    White ‘reflects all the colors’ of the visible light spectrum to the eyes.
    You cannot mix any color to make white.

  10. […] to take down an ad that drew a connection between the color white, and “purity” (via Moonbattery, via Pirate’s Cove). And of course there is the mess that took place this week with Kendall […]

  11. EdCrunk says:

    White = purity is a biblical theme.

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