No One Drinking Bud at Sturgis Motorcycle Rally
For the Bud Lite boycott to constitute effective pushback, it has to be ongoing. As can be seen at the Sturgis Motorcycle Rally, it continues to be:
The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.
Who will be first to buy from Budweiser? No one:
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
As for Budweiser’s official sponsorship, it’s too late for condescending pandering. Alissa Gordon Heinerscheid, self-proclaimed “first female to lead the largest beer brand in the industry,” let regular Americans know what the suits at Budweiser think of them. The feelings are mutual.
On a tip from Blackjack.
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