For the Bud Lite boycott to constitute effective pushback, it has to be ongoing. As can be seen at the Sturgis Motorcycle Rally, it continues to be:

The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.

Who will be first to buy from Budweiser? No one:

As for Budweiser’s official sponsorship, it’s too late for condescending pandering. Alissa Gordon Heinerscheid, self-proclaimed “first female to lead the largest beer brand in the industry,” let regular Americans know what the suits at Budweiser think of them. The feelings are mutual.

On a tip from Blackjack.