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Oct 25 2023

UFC Jumps Off Cliff After Bud Light

The people running professional sports care more about grinding moonbattery in our faces than they do about filling seats or making money. UFC provides further evidence by jumping into the ocean chained to an anchor called Bud Light:

The tie-up with Anheuser-Busch’s beleaguered brew — which has been slammed with sharp sales declines since its fleeting, ill-fated campaign in April with transgender influencer Dylan Mulvaney — is reportedly worth more than $100 million, according to MMA Fighting.

The Bud Light brand is so toxic due to its association with the repulsive female impersonator Mulvaney that Anheuser-Busch is paying stores $150 million to continue stocking their unwanted beer.

Maybe UFC will get away with this, the way the NFL, MLB, etc. got away with ramming Black Lives Matter down fans’ throats while rioters looted and destroyed. Or maybe stepping on a rake isn’t such a good idea:

UFC has locked itself into a 6-year deal. Its primary beer sponsor has been Modelo for the past 4 years.

Bud Light has been dethroned as the No. 1 beer in the US, losing its top spot to Modelo Especial, which experienced double-digit growth thanks to Bud Light’s demise.

Don’t expect logic when business decisions are dictated by moonbattery.

On a tip from KirklesWorth.


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