Jaguar pulled ahead of Bud Light in the race to oblivion by marketing to wokesters:
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Jaguar Land Rover went in big for LGBTism, having heard that all the trendiest youngsters are into it:
JLR is dedicated to promoting inclusion, ensuring a safe working environment and policies for LGBTQ+ colleagues. Our CEO, Adrian Mardell joined colleagues at Birmingham PRIDE this weekend, where our PRIDE wrapped Jaguar F-TYPE Convertible and Defender featured in the parade. pic.twitter.com/ALCnf5p7oM
— JLR (@JLR_News) May 27, 2024
ZeroHedge sums up the strategy of marketing to young moonbats:
Jaguar was trying to advertise a vehicle that retails for six-figures to a market of broke, mentally disturbed people living off their boomer parents.
It didn’t work. Sales have collapsed. Now we read this:
The Jaguar CEO is stepping down months after leading a controversial “woke” rebrand campaign for the auto company.
Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
You can’t help but draw the contrast:
Jaguar’s CEO to step down following the disastrous attempt at a rebranding, meanwhile American Eagle’s stock was up about 20% after its Sydney Sweeney ad.
Can you tell the difference? pic.twitter.com/ExxaxvfhPn
— Kevin – Classical Liberal 🇺🇸 (@gov_fails) August 1, 2025
It’s no wonder moonbats hate capitalism. What they have to offer must be imposed by force because normal people won’t choose it voluntarily — as the free market keeps proving.
On a tip from 100 Bravo.
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