Import Workplace Wokeness with Rise Journey

Employers aspiring to scold, divide, and demotivate their workforce are advised to avail themselves of the services offered by The Rise Journey:

We partner with forward-thinking organizations to reshape the way work works. …

Whether you’re looking for an engaging one-hour Lunch and Learn, an interactive 2-hour workshop, a guided and interactive discussion, or a creative experience like poetry for cultural connection—we offer flexible session formats to match your audience and amplify impact.

The Rise Journey is “certified as a Women’s Business Enterprise,” so it would be sexist not to use their services. These include Cultural Revolution-style struggle sessions on topics like the following Lunch and Learn topics:

Black Culture

Options include:

Joy as a Form of Resistance
Black and Queer: An Intersection of Nuance
Naming the Epidemic of Violence Against Black Trans Women

DEIBA (diversity, equity, inclusivity, belonging, and accessibility)

Options include:

BIPOC Mental Health Awareness Poetry
Mental Health, Stigma & Intersectionality
Gender & Sexuality 101: The Queer Continuum

Disability Culture

Options include:

Neurodivergence Skillset Tune Up (neurodivergence is Liberalese for insanity)
Destigmatizing Mental Health (by which they mean poor mental health)
Embracing Neurodiversity as a Neurotypical Leader (neurotypical is Liberalese for not crazy)

Environmental & Social Justice

Options include:

Continuing the Work: How to Further Anti-Bigotry Work as a Person with Privilege
Understanding White Supremacist Systems
The Importance of Native Plants to our Ecosystem

LGBTQIA Culture

Options include:

Celebrating Pride: The Magic of Queerness
Black and Queer: An Intersection of Nuance
Exploring Black Queer Joy

Et cetera. Seriously, this all appears to be on the level.

If you don’t like your job, at least be thankful that you don’t have to sit through Rise Journey struggle sessions — unless of course you do, in which case you should get your résumé out there ASAP.

On a tip from Mike B.

Eddie Bauer Went Woke, Goes Broke

For the longest time, I bought a high percentage of my clothes from Eddie Bauer. Then I received an email from the Seattle company listing woke organizations it was donating money to so as to promote LGBTism and other forms of moonbattery. I never bought anything from them again. Looks like I’m not alone.

Via Post Millennial:

Eddie Bauer is expected to close all of its stores in North America as its parent company, Catalyst Brands, prepares to file for bankruptcy.

The filing is expected to result in the closure of Eddie Bauer’s roughly 180 locations across the US and Canada.

The company was founded in 1920, lasting more than a century before wokeness destroyed it.

The announcement of its closure has reignited conversation about its history of promoting diversity, equity, and inclusion initiatives.

Meanwhile, profits have been soaring at American Eagle since it enraged liberals by featuring Sydney Sweeney in supposedly racist ads.

No wonder liberals hate capitalism. Their single-minded devotion to moonbattery does not fly on the free market.

On a tip from RoCar.

Mamdani Announces Boycott of Starbucks

Starbucks has gone out of its way to position itself as a woke corporation, lobbying for DACA, promising to hire 10,000 refugees, pledging $100 million to the Black Lives Matter cause, pushing LGBT-themed reusable cups, paying for sex change procedures for employees, helping employees to get abortions, et cetera:

Its branding often emphasizes ethical sourcing, sustainability, and inclusivity, which resonates with liberal consumers and reinforces its image as a progressive corporation.

The reward bestowed upon it by the new face of leftism is exactly what history has taught us to expect:

Ask a socialist Menshevik what happens to leftists who don’t quite manage to keep up with the extremism of the vanguard. Oh wait, you can’t. The Bolsheviks shot them all.

Maybe Mamdani will create communist coffee shops to go with the grocery stores.

On a tip from Wiggins.

Stock Tanks for De-Americanized Cracker Barrel

You hear it again and again: Get woke, go broke. Yet corporations keep stepping on the same rake:

Cracker Barrel lost $94 million in a day after a disastrous rebrand sparked outrage among President Donald Trump’s “Make America Great Again” base.

No doubt on the advice of marketing moonbats of the type who thought Dylan Mulvaney was a suitable spokesman for Bud Light, the chain sterilized both the logo and decor of their restaurants, eradicating all trace of the Americana that was the whole point of Cracker Barrel.

The effect on Cracker Barrel stock should have been predictable:

It finished Thursday at $54.80 a share, down about 7.15 percent on the day. … CBS News’ Money Watch reported in the early afternoon Cracker Barrel had lost nearly $200 million but it was able to make up some ground before the closing bell.

Then it went back to losing ground yesterday.

Another cliché corporations should familiarize themselves with: If it’s not broken, don’t fix it.

On a tip from Anonymous.

CEO Steps Down as Jaguar Dies of Moonbattery

Jaguar pulled ahead of Bud Light in the race to oblivion by marketing to wokesters:

Jaguar Land Rover went in big for LGBTism, having heard that all the trendiest youngsters are into it:

ZeroHedge sums up the strategy of marketing to young moonbats:

Jaguar was trying to advertise a vehicle that retails for six-figures to a market of broke, mentally disturbed people living off their boomer parents.

It didn’t work. Sales have collapsed. Now we read this:

The Jaguar CEO is stepping down months after leading a controversial “woke” rebrand campaign for the auto company.

Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.

You can’t help but draw the contrast:

It’s no wonder moonbats hate capitalism. What they have to offer must be imposed by force because normal people won’t choose it voluntarily — as the free market keeps proving.

On a tip from 100 Bravo.

Jaguar Pulls Ahead of Bud Light in Race to Oblivion

It was previously reported that Jaguar lagged behind Bud Light. But having thrown moonbattery into overdrive, it soon pulled ahead:

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet…

The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers’ Association.

Sales between January and April plummeted 75.1%, with just 2,665 cars sold across the continent.

Don’t expect the company to pull a 180° when it finally manages to get its flagship $200,000 four-door EV into dealerships late in the year.

Who would have guessed that ads like the one below did not inspire people to blow a fortune on a Jaguar?

Electric vehicles and pushily diverse nonbinary creepiness were supposed to be the future. Fortunately, the future social engineers planned for us has been canceled.

On a tip from Mr. Freemarket.

LGBT Influencer Tino Contino Does Disney

Don’t expect the Alphabet People to become tasteful with influencers like Lilly “Tino” Contino:

Since 2022, Contino’s 400,000 TikTok followers have witnessed his journey from hirsute man to linebacker dressed as a ’50s pin-up gal — all while terrorizing unsuspecting wait staff for misgendering. …

Contino, who claims to be a “trans girl on a mission,” has an even more disturbing and narcissistic social media project: lurking in the women’s bathrooms at Disney theme parks, snapping mirror selfies and rating the experience depending on whether he was misgendered or complimented on his outfit. …

It’s a Venn diagram of the worst the internet has to offer: infantilized Disney adults and performative trans content rolled into one.

In case it is not yet clear that this guy does not belong in the women’s restroom:

There’s also an OnlyFans account — for only $8.99, Contino promises to [show] “everything” — with an eggplant emoji in the bio.

What a great time to be a narcissistic, exhibitionist pervert with no sense of shame.

And why would Disney, which has loads of rules and regulations regarding inappropriate behavior and wardrobe, allow this invasion?

Here’s why: because it is the primary purpose of Disney, as the quintessential moonbat corporation, to ram moonbattery down customers’ throats.

Mr. Tino Contino warns us away from Disney World.

On a tip from Veritas100.

Pride Parade Inside Target Store

Target has been at the vanguard of woke corporations that grind LGBTism in customers’ faces, aggressively targeting children. However, until retail has been socialized, the free market dictates that customers win in the end. This has forced Target to lighten up on the perverted proselytizing:

Target has dramatically rolled back its Pride Month merchandise marketing after the company faced significant backlash from conservative customers in recent years.

Moonbats aren’t taking this lying down:

Once again, children have been recruited on behalf of the LGBT agenda. The sign reading “Trans rights are human rights!!!” confirms that the rainbow bullies believe it is their right to force their repugnant ideology and lifestyle on others.