His gut-wrenching repulsiveness allows Dylan Mulvaney to stand out even among other female impersonators. Signaling wokeness by choosing him to represent the brand cost Bud Light 30% of its customers and its parent company Anheuser-Busch InBev a staggering $27 billion in market value. You might think that would put a crimp in Mulvaney’s marketing career. But moonbats do not learn.

Last week…

…Mulvaney partnered with Versace to promote their women’s line on social media and at live events.

When people complain that Mulvaney makes them sick, the media can cast him as a sacred victim of transphobic bigotry. Evidently Versace expects this to create sympathy that will translate into sales.

They won’t be making many sales to Megyn Kelly, who has declared Versace our new Bud Light.

Granted the customer base is different for women’s fashion than it is for cheap beer, but only the wokest of moonbats will find Mulvaney appealing. His act is as insulting to womanhood as it is to manhood:

On tips from Franco and Varla.

You may hate the militant moonbats the liberal establishment showers fortunes upon — but not as much as they hate you:

Procter & Gamble and other prominent corporations fund a “racial justice” group whose leader, a former Obama White House official, lashed out this week at what he called “white mediocrity” and urged a “woke” army of black youth “to wage war with whiteness.”

David Johns, who led President Barack Obama’s White House Initiative on Educational Excellence for African Americans, made the remarks at an event Tuesday to promote a boycott against Target for rolling back its DEI programs.

Target was long at the vanguard of ramming moonbattery down customers’ throats. When this started to cost them $billions, Target suits backed off, leading to threats from leftists that the media spun dishonestly. The company should have stuck to retail rather than wade into the Culture War.

The purpose of the Target boycott is…

…to force the company to invest $2 billion in black-owned businesses and deposit $250 million in black-owned banks.

That is, it is extortion, in the grand tradition of the modern “civil rights” movement.

Procter & Gamble contributed $515,000 to Johns’s National Black Justice Coalition in 2023, more than doubling the $205,000 from George Soros’s Tides Foundation and Tides Advocacy. But the vehemently racist outfit has an even more generous benefactor — you the taxpayer:

The Department of Health and Human Services under President Biden awarded the National Black Justice Coalition a $1.2 million contract through 2026 as part of the government’s “Let’s Stop HIV Together” campaign. It is unclear if HHS is still funding the coalition, but Johns said last month his organization was “proud to be a grantee” of the HIV program.

Meanwhile, Johns denounces Trump as a “fascist trying to rob us of our wealth” — by which he means not NBJC’s wealth but ours.

More irony:

“We don’t need nothing from white people. We don’t need nothing from white people,” said Johns.

Not even lessons on how to speak English.

Johns personifies what the public was stampeded by the media into supporting in 2008 and 2012. But voters did not endorse this ideology in 2024. Let’s hope Johns is right about Trump denying him our wealth. Who knows? Maybe even woke Procter & Gamble will think of better uses for its money.

On a tip from R F.

Overt discrimination against regular Americans is no longer politically fashionable in the corporate world, now that the public is pushing back. Moonbats infuriated over this shift in prevailing winds are ready to boycott:

People are protesting against several companies who are rolling back diversity, equity and inclusion initiatives through a 24-hour-long boycott on Feb. 28, 2025. …

The “24-Hour Economic Blackout” will start at midnight on Feb. 27, and end on Feb. 28, urging people to not make any purchases at major retailers, including Walmart, Best Buy and Target.

Thank goodness they still have Costco. Otherwise, where would tolerant liberals shop, when not even notoriously left-wing Target can be relied on to punish those who do not belong to favored identity groups?

Speaking of moonbat boycotts, discarded CNN gasbag Jim Acosta calls on the media to boycott President Trump:

Acosta is urging the media to stand up to President Donald Trump and his administration for barring an Associated Press journalist from White House briefings – even if that means refusing to cover the president.

The USAID-financed Democrat propaganda operation AP was snubbed by Trump for deadnaming the Gulf of America.

“News outlets then must rally to the cause, by offering supportive statements to the court hearing the case, writing op-Ed’s backing the AP, and, if necessary, refusing to cover presidential movements in solidarity, until Trump backs down,” Acosta wrote on his Substack The Jim Acosta Show.

Anyone still relying on the legacy media to keep them informed will not for long if it boycotts information related to the POTUS — especially considering that Trump’s transformational second presidency is generating most of the important news.

Maybe Acosta harbors a grudge against the MSM because he got canned. More likely, he is indulging in overreactive behavior that when exhibited by a 2-year-old would be called a tantrum.

On tips from ABC of the ANC and Mr. Freemarket.

Costco execs take note: now is not the time for doubling down on DEI and earning kisses from the likes of Al Sharpton. Americans are not in the mood for it. Ask Target:

Target was hit with a class action lawsuit [on January 31] after shareholders alleged the national retailer misled investors about the risks of its DEI initiatives, which led to consumer boycotts and its stock price to tank.

Tank it did:

Target’s stock price plummeted 22% on Nov. 20, 2024, destroying nearly $16 billion in market cap in a single day after the retailer reported disappointing earnings. The dive in prices came after Target became embroiled in a nationwide controversy surrounding its DEI and Pride initiatives.

Target has really shoved wokeness in customers’ faces:

The retailer faced severe backlash in 2023 after they sold “tuck friendly” female-style bathing suits and mugs displaying the term “gender fluid” as part of their Pride store displays. … Target’s sales fell 5.4% in the quarter ending Jul 2023, the first time its sales dropped in six years, according to the lawsuit.

Target’s LGBTification efforts have bordered on the satanic by involving products from Abprallen, which associates LGBTism with devil worship and advocates both.

In addition to misleading investors regarding the subordination of business interests to moonbattery,

Target allegedly had executives implement their DEI initiatives who had “disabling” conflicts of interest. Senior executive Carlos Saavedra and Vice President and Chief Food and Beverage Officer Rick Gomez both held positions at the LGBTQ rights organization GLSEN.

GLSEN (Gay, Lesbian, Straight Education Network) targets children for sexual corruption. This may appeal to the Democrat base but not to average shoppers.

Now Target is getting hit from both sides:

The company announced it was rolling back its DEI programs in January. In response, organizers of the Twin Cities Pride Festival have announced that the retailer is no longer welcome at the Minnesota parade.

The lesson for corporations: Stay out of the culture wars. Knock off with the social engineering. Stick to retail.

On a tip from Mr. Freemarket. Hat tip: Not the Bee.

Race thug Al Sharpton can’t lead boycotts against all the companies that are dumping the DEI policies that have alienated their customers, so he took the opposite approach by staging a “buy-in” for one company that is doubling down on antiwhite discrimination, Costco. This is likely to blow up in Costco’s face:

Costco shoppers warned that Al Sharpton’s involvement in a ‘buy in’ celebrating their DEI policies could be a ‘kiss of death’ for the retail giant.

Sharpton purchased gift vouchers for his mob to spend in the store. He has plenty of money to throw around, and not only because he refrains from paying taxes.

Sharpton was slammed for accepting a $500,000 payment from Kamala Harris’ team during the presidential election campaign just weeks before a gushing interview with her which aired on MSNBC.

Sharpton came to public attention by pushing the infamous Tawana Brawley hate hoax. His militant hostility toward Caucasians eventually earned him a spot at MSNBC.

Bud Light ended up with Dylan Mulvaney as the face of the brand; it cost them $billions. We’ll see what having professional race hater Al Sharpton as the face of Costco does for membership.

On a tip from Wiggins.

Do we want transsexual creepazoids selling us beer? As Bud Light learned, we do not. Do we want ads for skincare products published in a pubic hair font to promote “body positivity”? We don’t want that either. Yet woke companies continue to push their tastelessness in our faces:

Kiehl’s, a pioneer in skincare for all, continues to champion inclusivity and body positivity with the launch of a bold new campaign introducing Pubic Display Type. This first-of-its-kind font, crafted entirely from actual human pubic hair, is a creative response to censorship and an unapologetic celebration of self-care for all skin, including intimate areas.

The “censorship” claim refers to stores that declined to repel customers with obscene imagery. Last year,

Kiehl’s unveiled a bold campaign showcasing authentic imagery of models with visible pubic hair, challenging conventional beauty standards. While this groundbreaking campaign sparked meaningful conversations, some visuals were censored in select store windows.

This L’Oréal brand now responds by doubling down on its woke obnoxiousness so as to “bring attention to the importance of embracing diversity and destigmatizing conversations about our bodies.”

Future markets will belong to whoever knocks off with the belligerent moonbattery and just sells the product.

On a tip from Steve T.

Even as the country as a whole pushes back against the cultural rot known as moonbattery, social engineers continue to insert it into every nook and cranny of America. Did you think a bourbon festival in Kentucky would be a refuge from the social milieu associated with liberalism? Presenting Bourbon and Belonging:

Queer Kentucky, the celebrated Louisville founded nonprofit focused on uplifting LGBTQ+ lives through storytelling, culture, and action, is proud to introduce “Bourbon & Belonging: Kentucky’s Queer Bourbon Week”, the first LGBTQ+ inclusive Bourbon festival in the country.

Sponsors disappointingly include Bulleit and Maker’s Mark, who must have learned nothing from Bud Light’s demise.

The event took place last October, but don’t worry if you missed it. The Powers That Be will keep pushing this at us from every possible direction until they have achieved their objective of converting America into a San Francisco bathhouse.

On a tip from Mike B.

The attack on American civilization works in four stages. Moonbattery (1) infiltrates an institution, (2) subverts it, (3) reduces it to something contemptible, and finally (4) destroys it completely.

Corporate America is at Stage 3. Try not to grind your teeth as Allstate CEO Tom Wilson, looking like a woke corporate weenie straight from central casting, reacts to the latest Muslim terror attack by piously chiding America for being addicted to “divisiveness and negativity” and for not accepting the “imperfections and differences” of people like Shamsud-Din Jabbar:

Unsurprisingly,

Allstate previously triumphed their advocacy for DEI policies in a year end report, boasting about how the company employed a declining number of white men.

It would be hard to boycott all of them. But wherever there is a viable nonwoke option, take it.

On a tip from Wiggins.

People have had enough DEI and are starting to push back against a depraved ideology that systematically discriminates against them for being normal. Kamala Harris — the quintessential DEI candidate — was resoundingly defeated despite the full backing of the liberal establishment. Corporations that formerly pandered to DEI have been stepping back. Yet Costco doubles down:

In a notice for the annual shareholders’ meeting, scheduled for Jan. 23, 2025, the Costco board of directors unanimously recommended that shareholders vote against a proposal requesting a report on the financial risks associated with maintaining diversity, equity and inclusion (DEI) policies. …

In other words, the board of directors did not merely defend DEI policies. Its members unanimously recommended that shareholders vote against even a simple proposal for honestly investigating the policies’ costs. …

Furthermore, Costco’s board filled its recommendation with the usual nauseating paeans to identity-based discrimination.

This constitutes a finger belligerently poked into the eye of the regular Americans comprising Costco’s customer base.

Paging Robby Starbuck…

Or maybe the ball will start rolling without Starbuck this time:

Thus, a number of X users called for Costco to receive the “Bud Light” treatment.

Bud Light may be easier to live without than Costco. But there are alternatives. Walmart — parent of Sam’s Club — has abandoned DEI.

On tips from ABC of the ANC and Varla.

As Trump’s big win indicates, the tide has turned. Corporations that went all in for wokeness need to adjust accordingly, or they will be left high and dry.

Walmart, John Deere, Tractor Supply, Harley-Davidson, Jack Daniels, Lowe’s, and Molson Coors have all agreed to stop ramming so much moonbattery down our throats after Robby Starbuck exposed the excesses of their wokeness. Even ultraliberal Disney can smell the coffee:

Disney already forced its new “Snow White” star Rachel Zegler, whose personality is far more suited to the Wicked Queen, to apologize after she declared “f—” Trump and accused his supporters of “hatred” and “deep sickness,” wishing they would “never know peace.” Now the woke company has reportedly announced it is ditching a planned transgender storyline in a kids’ show. Disney/Pixar previous films with LGBTQ themes (Lightyear and Strange World) were flops, and Disney is finally getting the hint.

The floodwaters of moonbattery are receding at last. America is rejoining civilization by rejecting the LGBTification of children. Yet some companies did not get the memo:

Retailer T.J. Maxx and automaker Kia are listed as co-sponsors of a program that distributes LGBTQ-themed books to K-12 schools across the U.S., according to a Wednesday report from conservative nonprofit Consumers’ Research obtained by the Daily Caller News Foundation.

The initiative, titled the Rainbow Library, is run by national LGBTQ+ activist organization the Gay, Lesbian and Straight Education Network (GLSEN), and sends participating teachers books that push transgenderism and homosexuality onto kids as young as five, Consumers’ Research found.

It would be hard to imagine a more sinister organization than GLSEN, which focuses on sexually deranging children.

Paging Robby Starbuck…

On tips from Franco and ABC of the ANC.

In the olden days, advertising attempted to generate a positive attitude toward the product or service being advertised, so as to increase the customer base. Then political correctness got out of control. Now, the purpose is often to make potential customers gag with revulsion by ramming wokeness down their throats. As usual, Google is at the forefront of corporate moonbattery:

The tech giant produced a Christmas ad for its shopping aggregator featuring self proclaimed ‘nonbinary’ TikTok influencer Cyrus Veyssi prancing around in women’s clothing, mincing on about skin creams.

See if you can get through 24 seconds of it:

Evidently Google isn’t worried about losing customers, due to the effective monopoly position that makes the odious company virtually impossible to avoid. This would beg the question, why bother to advertise — if we didn’t know that the entire objective is to subject us to moonbattery.

On a tip from WDS 2.0.

Walmart has joined the rapidly expanding list of companies no longer willing to subjugate sound business practice to the promotion of DEI/LGBT ideology. Leftists are responding predictably:

The Roebuck group is made up of activists, faith leaders and community members, it said in a news release, where it urged Alabamians to stop spending money at the store on Friday.

“We as community members recognize the power of our dollars,” the organizers wrote. “By choosing where it’s spent, a clear message is sent that corporations must prioritize supporting and uplifting minority communities.”

That is, corporations must devote their businesses not to making a profit by serving the population in general but to bestowing privilege upon politically favored communities at the expense of everyone else or they will be punished by thugs with bullhorns leading mobs of moonbats.

Fortunately, the dollars of regular Americans have power too.

On a tip from Steve T.

Lately, it has seemed that big corporations care more about ramming moonbattery down our throats than they do about the bottom line. But it just requires pushback to get them back on a sane course:

Walmart is making a slate of changes to its diversity, equity and inclusion (DEI) policies, becoming the latest in a growing list of major corporations to halt the so-called “woke” initiatives.

Once again, Robby Starbuck took point:

No more shoving LGBT products at children. No more grants for community events intended to expose kids to sexual depravity. No more kneeling in obeisance to LGBT militants by participating in the Human Rights Campaign Corporate Equality Index. No more “LatinX” or even “DEI” in official communications. No more using suppliers that discriminate in the name of “diversity.” No more race-based financing eligibility. No more racial equity brainwashing through the Racial Equity Institute.

Corporate neutrality makes perfect sense from a business perspective. It is not too much to demand.

Walmart clarified that these changes have been in the works for a few years and were not a result of the conversation with Starbuck.

Whatever. So long as the changes get made.

Add Walmart to the list, along with John Deere, Tractor Supply, Harley-Davidson, Jack Daniels, Lowe’s, and Molson Coors.

It once would have been unthinkable, but belligerently woke Amazon and Target could be next.

On a tip from DCGere. More at Daily Wire.

By now you have probably seen the creepy and repulsive new Jaguar ad, which has everything to do with moonbattery but nothing to do with cars:

The New York Post puts it in context:

Critics are calling the flop “Bud Light 2.0” after a video resurfaced of the company’s brand strategy director boasting about implementing DEI programs and policies at the company — like gender transitioning at work.

Bud Light lost $billions in market share by shoving Dylan Mulvaney in customers’ faces.

Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a woke agenda in the workplace.

One of the initiatives he boasted of is entitled, “Neurodiversity Matters.” “Neurodiversity” literally means “insanity.” The euphemism is used to destigmatize (i.e., promote) it.

Speaking of insanity:

The company has since hit pause on introducing any new models until 2026 while it gears up to relaunch as an all-electric brand — despite declining demand for such vehicles.

Meanwhile, this is the kind of ad Bud Light is running now in a desperate attempt to keep the brand alive:

We can look forward to something analogous from Jaguar within 2 years — assuming the company survives that long.

On tips from ABC of the ANC.