You hear it again and again: Get woke, go broke. Yet corporations keep stepping on the same rake:
Cracker Barrel lost $94 million in a day after a disastrous rebrand sparked outrage among President Donald Trump’s “Make America Great Again” base.
No doubt on the advice of marketing moonbats of the type who thought Dylan Mulvaney was a suitable spokesman for Bud Light, the chain sterilized both the logo and decor of their restaurants, eradicating all trace of the Americana that was the whole point of Cracker Barrel.
The effect on Cracker Barrel stock should have been predictable:
It finished Thursday at $54.80 a share, down about 7.15 percent on the day. … CBS News’ Money Watch reported in the early afternoon Cracker Barrel had lost nearly $200 million but it was able to make up some ground before the closing bell.
Then it went back to losing ground yesterday.
Another cliché corporations should familiarize themselves with: If it’s not broken, don’t fix it.
Cracker Barrel has updated their logo for the first time in 47 years pic.twitter.com/H4pRyDz7Aa
— Dexerto (@Dexerto) August 20, 2025
On a tip from Anonymous.
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