It used to be that a company selling laundry detergent would want your clothes to come clean. Now, the emphasis is on preaching about the danger cleaning your clothes poses to the allegedly delicate climate. CNN is impressed:

Doing your laundry with cold water can help save the planet, and maybe save you some money along the way.

That’s the message from Tide in a newly launched campaign to decarbonize laundry. The goal is for consumers in North America to do three out of every four loads of laundry with cold water instead of hot by 2030, up from about half today. That would eliminate the power consumption required to heat cold water.

According to liberal dogma, power consumption makes the weather warmer by producing plant-enriching CO2. This is bad because it imperils man-eating polar bears.

Tide is made by Procter & Gamble, the same company whose insufferably woke commercials have promoted perversion, obesity, man hatred, the bogus black oppression narrative, and the literally insane notion that men can menstruate.

Shailesh Jejurikar, CEO of Procter & Gamble’s fabric and home care division, says that if you wash your clothes in cold water, “you’re helping to save the planet.”

Instead of “preaching to people,” the P&G exec described a “fun” marketing campaign that will feature cameos by wrestling legend “Stone Cold” Steve Austin and rapper and actor Ice-T.

Ice-T is best known to moonbattologists as the guy who recorded “Cop Killer,” a song that encourages listeners to murder police officers. A sample of the lyrics:

My adrenaline’s pumpin’
I got my stereo bumpin’
I’m ’bout to kill me somethin’
A pig stopped me for nuthin’

Cop killer, better you than me
Cop killer, f*** police brutality
Cop killer, I know your mama’s grievin’
(F*** her)
Cop killer, but tonight we get even

Die, die, die pig, die
F*** the police, f*** the police
F*** the police, f*** the police
F*** the police, f*** the police
F*** the police, yeah

Only in a world run by liberals could Ice-T be used to virtue signal.

Now back to CNN:

P&G (PG), one of the largest advertisers in the consumer space, plans to spend tens of millions of dollars on the cold water washing campaign in traditional advertising, social media and inside stores.

Like they say about fools and their money. But which are the fools, PC P&G execs or their customers? That depends on the success of the virtue signaling.

On a tip from Steve T.