People have had enough DEI and are starting to push back against a depraved ideology that systematically discriminates against them for being normal. Kamala Harris — the quintessential DEI candidate — was resoundingly defeated despite the full backing of the liberal establishment. Corporations that formerly pandered to DEI have been stepping back. Yet Costco doubles down:

In a notice for the annual shareholders’ meeting, scheduled for Jan. 23, 2025, the Costco board of directors unanimously recommended that shareholders vote against a proposal requesting a report on the financial risks associated with maintaining diversity, equity and inclusion (DEI) policies. …

In other words, the board of directors did not merely defend DEI policies. Its members unanimously recommended that shareholders vote against even a simple proposal for honestly investigating the policies’ costs. …

Furthermore, Costco’s board filled its recommendation with the usual nauseating paeans to identity-based discrimination.

This constitutes a finger belligerently poked into the eye of the regular Americans comprising Costco’s customer base.

Paging Robby Starbuck…

Or maybe the ball will start rolling without Starbuck this time:

Thus, a number of X users called for Costco to receive the “Bud Light” treatment.

Bud Light may be easier to live without than Costco. But there are alternatives. Walmart — parent of Sam’s Club — has abandoned DEI.

On tips from ABC of the ANC and Varla.