Gatorade/WNBA Accidentally Embrace Tradwifery

Nothing could be more stridently feminist in the worst sense of the word than the repressively lesbian WNBA. Yet it teamed up with Gatorade to launch an ad campaign suggesting that the players would be more useful in the kitchen:

Sniggers Darleen Click at Victory Girls:

Obviously, someone in the advertising department bullpen was looking for a pithy phrase that would fit on a billboard crowded with images of sweaty women, but didn’t think through other implications. …

I personally find Gatorade undrinkable and the WNBA boring, but today I’m very entertained. So “Let Her Cook” isn’t a complete failure.

The moonbattery-addled advertising industry usually has a pernicious effect on society, but maybe this time will be different. From Andrea Widburg at American Thinker:

Before feminism took over America, women routinely reported a high level of happiness in their marriages, their homes, and their communities. And then they started coming “a long way, baby,” and their happiness quotient dropped. While women were generally happier than men in the 1950s, today, women report being significantly less happy than men. …

WNBA women—bitter, race-obsessed, often man-hating—might have been a whole lot happier were they “cooking” for a family in [a] 1950s kitchen.

To sum up,

On a tip from Heckrules.

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