As has been apparent for some time, and as an insider has confirmed, Trump never had any intention of becoming president, being a cynical guy but not cynical enough to believe that people would actually vote for him. Some, including Democrat congresscritter Marcy Kaptur, have entertained the notion that he is a Hillary plant, on a mission to ensure her election. If so, he is doing a marvelous job. But it is more likely that his run for office was originally a publicity stunt intended to enhance his brand for business reasons. Rather than put together any sort of serious campaign, he is already plotting how to monetize his farcical candidacy after he has finished handing Shrillary the presidency:
According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC.
Is launching another cable channel a good idea at this point in time? No, but neither were Trump Mortgage, Trump Airlines, Trump University, Trump Vodka, Trump Steaks, Trump: The Game, GoTrump.com, Trump Magazine, Trump Ice, Tour de Trump, Trump on the Ocean, et cetera, ad nauseam.
The Trump camp’s interest in cable may, on some level, be the most telling indicator of the businessman’s financial aptitude. These days, after all, the most successful media companies are figuring out their strategies in a post-cable, over-the-top landscape. In fact, one rival entertainment executive pointed out to me that launching a cable channel is “nuts” because of the limited spectrum available, the declining advertising rates, and the immense start-up costs and resources required. “It’s a fool’s errand,” this person said. “But then again, we are talking about Donald Trump.”
If only making Trump go away were as easy as turning the channel.
On tips from Torcer.