The vomit-inducing J&B ad is only the tip of the iceberg. Cultural Marxists champion gay and transsexual deviants above all other faux victims because demasculinization is a major objective of leftist social engineers:

Part of the motive appears to be sheer malice. It is never enough for moonbats to destroy; first they have to desecrate and humiliate.

But there is also a strategic purpose. Effeminate, infantilized soy boys are the easiest people on earth to rule over — easier even than the needy, uneducated dregs of the Third World that Biden has been importing illegally by the millions per year.

On a tip from KirklesWorth.

Moonbats can render anything nauseating by demasculinizing it — even whiskey and potentially even the US Marines.

Regarding Whiskey:

For those unable to sit through the video above:

The three-minute spot follows an older man in rural Spain as he secretly teaches himself how to apply makeup, but viewers don’t know why until the end. The man sneaks into the bathroom multiple times to perfect the practice of putting on lipstick, blush and mascara. …

When the man’s family arrives at his home for Christmas dinner, he takes his transgender grand[son] into the bathroom and puts his makeup skills to good use. The grand[son] emerges with a full face of makeup, and [his] family hugs [him] in a tear-jerking moment of love and acceptance.

…as the audience rushes toward the bathroom, hands clamped over mouths, vomit spurting from between fingers.

Regarding the Marines:

A new academic report on efforts to integrate Marine Corps boot camp recommends dropping gender-specific salutations for drill instructors, but service leaders are not convinced they want to take that step.

The service leaders are right to put up resistance. Unfortunately, those at the very top, like Lloyd Austin and Mark Milley, owe their position to being aggressive advocates of the leftist agenda.

The study’s authors suggest that dispensing with “sir” and “ma’am” in favor of the neutral “drill instructor” would help to counteract [traditional views of gender].

As the name suggests, progressivism works by increments. We didn’t get from The Waltons to people grooming their grandchildren and theatrically presenting them as transvestites at Christmas dinner in whiskey commercials overnight. Step by step, they will do to the Marines what they did to the poor kid in the J&B commercial.

Everything will be corrupted and defiled until we agree with liberals that our entire civilization deserves to be flushed down the toilet.

On tips from Marty, Joey’s 2nd wife in the shower, and Franco.

Sports are mostly mindless entertainment. Displays of unusual skill are the main redeeming quality. Rodeo is different. It combines skill with physical courage and an inspiring display of the triumph of mankind over wild nature through sheer toughness and will power. Rodeo represents the spirit of the American West. Liberals want to ban it:

In California, there is a growing movement to ban — or seriously curtail — these kinds of performances. …

In Los Angeles, the City Council is poised to vote on legislation that would curtail, if not eliminate, rodeo events within the city.

Alameda County (home of leftist strongholds Oakland and Berkeley) has already banned wild cow milking and mutton busting. The latter is a great way for kids to take part in rodeo without getting hurt.

The restrictions have spread throughout California and beyond:

San Francisco, San Juan Capistrano and Pasadena already have restrictions on rodeos, as do Pittsburgh, Leesburg, Va., and Fort Wayne, Ind.

Other states, towns, counties and countries have bans on specific events, such as the county of Baltimore, which prohibits calf roping…

This attack on a disfavored aspect of American culture is justified by pious concern for the welfare of animals. But as chief executive and commissioner of the Professional Bull Riders Sean Gleason observes,

“[I]f animal rights activists were successful in shutting down bull riding — through this argument that there’s some kind of torture that doesn’t exist — I assure you these animals have zero purpose and they’d be turned into hamburger within a week.”

This isn’t about cattle, but about reducing us to cattle as part of the Culture War. As California Political Review notes,

The Western lifestyle is also about self reliance, freedom and private actions, without government interference.

Only when toughness, independence, and masculinity have been abolished can progressives achieve their conception of utopia. In the meantime, whatever is worth having, they will take away from you with ostentatious self-righteousness, despising you for wanting to keep it.

On a tip from Dragon’s Lair.

Demasculinization is a major plank of the liberal platform. In place of entertainment personalities like John Wayne, they present us with Harry Styles. Even the Gingerbread Man has been neutered:

The traditional biscuit has been renamed a ‘gingerbread person’ by [British supermarket chain Morrisons] in the name of ‘inclusivity’ after getting complaints from shoppers.

When it comes to moonbattery, the squeaky wheel always gets grease, even if it is only one angry activist demanding that everyone else’s traditions be repealed.

Background on the Gingerbread Man:

The first documented instance of human-shaped gingerbread biscuits was at the court of Elizabeth I. He became a fairytale character in 1875, with the story of a childless old woman who bakes one, but he then comes to life and runs away.

Later versions had him taunting his creator with the line: ‘Run, run as fast as you can! You can’t catch me. I’m the Gingerbread Man!’

One Morrisons shopper quipped: ‘Maybe now it will have to be rewritten as ‘Run, run with maximum exertion! You can’t catch me. I’m the Gingerbread Person!’

Again we see that “inclusivity” means exclusion of anything associated with the majority and its culture.

On a tip from ABC of the ANC.

The ChiComs now have the world’s largest navy. But that isn’t the main reason they are likely to win the war America’s self-inflicted weakness is making inevitable. They have more potent weapons, like TikTok.

As Paul Joseph Watson illustrates, our society and culture are…

…controlled by a pathological, parasitic, progressive oligarchy, a cult of evil that brazenly floods the consciousness of young men with a steady diet of emasculating degeneracy — a process that demoralizes, atomizes, and crumbles from beneath them the traditional pillars of masculinity: family, faith, patriotism, self-respect, and stoicism. While heterophobic, anti-male, anti-white wokism is being enthroned and sanctified as the official state ideology of the West, China’s taking a different path.

Joe Biden and Xi Jinping are both tyrants. The main difference is that Xi means his country well.

Social engineers in the West use authoritarianism to corrupt with moonbattery. Social engineers behind the Bamboo Curtain use authoritarianism to crush that debilitating cancer out of existence.

As a rule, the culture wins that deserves to win. That principle used to work in America’s favor. But this didn’t used to be the sort of society that would turn over power to people like Biden.

On a tip from KirklesWorth.