Levi’s was an iconic brand, representing the American ruggedness and individualism that tamed the Wild West. Yet I would rather go out in a loincloth than anything featuring a Levi’s tag. Let’s let former brand president Jennifer Sey explain why, since she paid $1 million for the opportunity:

When I traveled to Moscow in 1986, I brought 10 pairs of Levi’s 501s in my bag. I was a 17-year-old gymnast, the reigning national champion, and I was going to the Soviet Union to compete in the Goodwill Games…

The jeans were for bartering lycra: the Russians’ leotards represented tautness, prestige, discipline. But they clamored for my denim and all that it represented: American ruggedness, freedom, individualism.

Having been corrupted by moonbattery, Levi’s now represents the diametric opposite.

My tenure at Levi’s began as an assistant marketing manager in 1999, a few months after my thirtieth birthday.

Being a leftist in most respects, Sey loved it at Levi’s. However,

Things changed when Covid hit. Early on in the pandemic, I publicly questioned whether schools had to be shut down. This didn’t seem at all controversial to me. I felt—and still do—that the draconian policies would cause the most harm to those least at risk, and the burden would fall heaviest on disadvantaged kids in public schools, who need the safety and routine of school the most. …

I was called a racist—a strange accusation given that I have two black sons—a eugenicist, and a QAnon conspiracy theorist.

The other suits at Levi’s leaned on her to shut up about Covid.

Meantime, colleagues posted nonstop about the need to oust Trump in the November election. I also shared my support for Elizabeth Warren in the Democratic primary and my great sadness about the racially instigated murders of Ahmaud Arbery and George Floyd. No one at the company objected to any of that.

But Sey also wanted to talk about the senseless damage inflicted on children in the name of Covid hysteria. When she went on Laura Ingraham to talk about it, her fellow Levi’s employees came after her for being “anti-science” at the company’s struggle sessions, which they call “town halls.” After drawing attention to the strong correlation between Covid mortality and obesity, she was also denounced as “anti-fat.”

The Head of Diversity, Equity, and Inclusion told her to do an “apology tour.” She refused.

Denouncing her as a racist — the ultimate thought crime — meant her heresy would not be tolerated.

The fact that I had been asked, back in 2017, to be the executive sponsor of the Black Employee Resource Group by two black employees did not matter.

Why would it matter? If you do not conform to doctrinaire leftism in all matters, you are a thought criminal. Doctrinaire leftism requires you to regard as gospel truth whatever Dr Fauci claims is “The Science” at any given moment. Thought criminals must be canceled, because they are racists.

In the fall of 2021, during a dinner with the CEO, I was told that I was on track to become the next CEO of Levi’s—the stock price had doubled under my leadership, and revenue had returned to pre-pandemic levels. The only thing standing in my way, he said, was me. All I had to do was stop talking about the school thing.

Too late. The Twitter mob caught the scent of a dissident and demanded her head.

In the last month, the CEO told me that it was “untenable” for me to stay. I was offered a $1 million severance package, but I knew I’d have to sign a nondisclosure agreement about why I’d been pushed out.

Sey turned down the money so she could tell her story. If it is worth $1 million to tell, it’s worth taking a few minutes to read the whole thing. It’s fitting that it would appear on the Substack page of Bari Weiss, formerly of the New York Times, another liberal who was bullied out for ideological impurity by the woke Taliban.

On a tip from ABC of the ANC.

One Response to “Jennifer Sey Paid $1 Million to Tell You This”

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