The people running professional sports care more about grinding moonbattery in our faces than they do about filling seats or making money. UFC provides further evidence by jumping into the ocean chained to an anchor called Bud Light:

The tie-up with Anheuser-Busch’s beleaguered brew — which has been slammed with sharp sales declines since its fleeting, ill-fated campaign in April with transgender influencer Dylan Mulvaney — is reportedly worth more than $100 million, according to MMA Fighting.

The Bud Light brand is so toxic due to its association with the repulsive female impersonator Mulvaney that Anheuser-Busch is paying stores $150 million to continue stocking their unwanted beer.

Maybe UFC will get away with this, the way the NFL, MLB, etc. got away with ramming Black Lives Matter down fans’ throats while rioters looted and destroyed. Or maybe stepping on a rake isn’t such a good idea:

UFC has locked itself into a 6-year deal. Its primary beer sponsor has been Modelo for the past 4 years.

Bud Light has been dethroned as the No. 1 beer in the US, losing its top spot to Modelo Especial, which experienced double-digit growth thanks to Bud Light’s demise.

Don’t expect logic when business decisions are dictated by moonbattery.

On a tip from KirklesWorth.

Turns out moonbattery doesn’t apply to lingerie marketing. Victoria’s Secret has had enough of declining sales and will go back to featuring attractive women:

Cathaleen Chen reported that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women’s soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous “Angels” supermodels – gained “favorable reviews from online critics [but] never translated into sales.”

As we know from movie reviews, if critics tell us to like something, that means it stinks but we are supposed to pretend to like it in order to be woke.

According to the numbers, the lingerie brand’s projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand’s revenue was $7.5 billion.

They should look at the bright side. They’re still doing better than Bud Light.

The drop in Victoria’s Secret’s sales also followed the company’s move to make its board of directors mostly female.

Choosing personnel by identity group doesn’t work any better in the corporate world than it does on the Supreme Court.

In 2021, Rapinoe called out what the brand had been before the revamp, claiming it had sent out a “really harmful” message that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”

Instead, Victoria’s Secret tried marketing to what Women’s Studies professors desire. Nobody is buying.

The point of lingerie is to be sexy. Choosing Rapinoe to represent the brand was like picking Dylan Mulvaney to market weight-lifting equipment.

For now they are trying to have it both ways:

Chen noted that the lingerie company’s attempt to stop the financial drain body-positive marketing was causing was to bring back its runway show format, and blend the sexiness the brand had become famous for with some of its more inclusive initiatives.

Bring a barf bag to the fashion show, in case this means every other model struts out looking like Lizzo.

Compromise doesn’t work with moonbats. Feminists and anti-fatphobia activists will probably call for a boycott.

On tips from Ed McAninch and KirklesWorth.

Bud Light and Target taught them nothing. The corporate world has fallen to the Long March Through the Institutions and no longer exists to provide products and services in exchange for profits. It has become a religious cult. Its purpose is to evangelize on behalf of its god, which is moonbattery:

Furious conservatives have begun boycotting Dove after the soap brand hired a Black Lives Matter activist notorious for destroying a white student’s life over a remark she later admitted she may have ‘misheard.’

Like Ben & Jerry’s, Dove is part of Unilever, a British conglomerate infamous for shoving wokeism down customers’ throats, so it should come as no surprise that it chose the maleficent intersectional land whale Zyahna Bryant to tie the brand to the latest variation on Cultural Marxism, “fat liberation.”

If disease-spreading sexual perversion is not a choice but an identity to be revered, the same can be true of morbid obesity. Rather than attempt to alleviant this serious health condition, we are now commanded to celebrate it.

Background on Bryant:

Bryant claimed that she had overheard a white student named Morgan Bettinger threaten Black Lives Matter protesters in Charlottesville in July 2020. …

Bettinger was subjected to a torrent of abuse and a campaign to remove her from UVA. Staff and students ganged up against her and scuppered her future prospects.

No doubt Miss Bettinger’s scalp helped secure Bryant’s status as a woke activist, which Unilever has allowed her to monetize.

More malice from Zyahna:

Bryant, 22, is a leftist community organizer and former DEI intern who recently graduated from the University of Virginia in Charlottesville. She prides herself on harboring a lifelong antipathy towards the police, having supposedly organized her first rally for Trayvon Martin at the age of 12.

Trayvon Martin was shot in self-defense while attempting to smash the skull of neighborhood watch volunteer George Zimmerman against the sidewalk, evidently after being interrupted as he prepared to burglarize houses.

Years later, she petitioned to have the Robert E. Lee statue in Charlottesville, Virginia, taken down and other elements of the area’s history erased.

She then led the jihad against innocent victim Morgan Bettinger.

Bryant later admitted she may have “misheard” Bettinger’s words on the day in question.

Bettinger had been accused of observing that Black Lives Matter hooligans would make good speed bumps. Actually, she said they could have ended up as speed bumps as a result of blocking the street.

Despite Bryant’s admission and a dearth of evidence, UVA’s University Judiciary Committee found Bettinger guilty of using “shameful rhetoric” which “put members of the community at risk.” As a consequence of the ruling, Bettinger, who had already been subjected to horrible abuse as a result of Bryant’s allegations, ended up with an expulsion in abeyance on her permanent record and had to both write the BLM radical an apology and perform 50 hours of community service with a social justice group.

That’s life on campus, under the rule of moonbat tyrants like Zyahna Bryant.

Showcasing Bryant is part of a larger campaign by Dove to pervert and defile the concepts of beauty and femininity in accordance with woke ideology:

Earlier this year, Dove ran an ad celebrating a fat video game character who tossed away armor that had made her appear thin as part of a campaign “to eliminate beauty stereotypes.”

Maybe the suits still care about profits after all. Promoting obesity maximizes the surface area to which their products can be applied. Promoting transsexualism allows them to market their products to men:

The company [has been] on the bleeding edge of hyping transgenderism, featuring a transvestite pretending to be a mother in a 2017 ad titled “#RealMoms.”

To expiate the damage she has inflicted on society, here Bryant offers us a chance to listen for free to the duckspeak graduate students have run up so much debt by wallowing in rather than entering adulthood:

On a tip from Ed McAninch.

They say fools and their money are soon parted. The world will be better off when cartoonishly malevolent moonbat zillionaire Bill Gates has been parted from his. In the unlikely event you needed another reason not to drink anything sold by AB InBev, he provides another:

Bill Gates has acquired 1.7 million shares of Anheuser-Busch Inbev through the Bill and Melinda Gates Foundation trust during the second quarter of this year. …

The market value of Gates’ investment in Anheuser-Busch is valued at $95 million, according to TipRanks.

Maybe consumers will decide they don’t mind having LGBTism condescendingly rammed down their throats. Maybe Budweiser will stage a comeback. Or maybe not:

Over the past six months, the company’s share price has fallen nearly nine percent, the New York Post reported. In the past five days, the stock has been down over three percent.

It could be that Gates expects growth in the Asia Pacific region to make AB InBev a good investment despite alienation of the American market. Or it could be that Gates is pouring money down the drain to secure the approval of his peers. Pasting Dylan Mulvaney on cans of Bud Light erased $6 billion in market value, but it won the hearts of liberal elitists — who unfortunately for Budweiser don’t drink much beer.

At least bailing out Budweiser will cause less damage than buying up 70 million acres of forest, cutting down all the trees, and burying them to appease the climate.

On a tip from KirklesWorth.

It isn’t feasible to boycott every company run by people who hate our guts. So we focus on the most vulnerable (like Budweiser) and the most egregious — like Best Buy, which implements hatred of Caucasians and Christianity as corporate policy as it rams LGBT depravity down people’s throats:

Great to see that James O’Keefe is still pulling back the curtain on moonbats, even as Project Veritas tailspins into the ground without him. He is under investigation in New York, so you know he has been doing good work.

On tips from Wiggins and ABC of the ANC.

Until it has achieved total monopoly, Amazon will still sell books it disapproves of. But don’t be too fussy about the condition they arrive in:

Glenn Dobbs was shocked when he opened an Amazon box containing the new biography “Tucker,” by Chadwick Moore, to find the cover had been defaced with a Hitler-style mustache drawn on Tucker Carlson’s face.

A Hitler mustache is appropriate on Tucker because everyone leftists don’t like is Hitler.

The customer said he immediately wrote a review on Amazon, only to have the company inform him his review would not be published, because it violated company rules.

What do you expect? This is the company that used its dominance in web services to take Parler offline because conservatives were using it to communicate free of liberal establishment censorship.

The box came from the Amazon fulfillment center in Troutdale, Oregon, just outside of Portland.

Again, what do you expect? Portland is a hostile foreign country.

If this story sounds familiar,

Coming to depend on Amazon is not going to end well.

On a tip from Blackjack.